Get More Out of Your Direct Mail Marketing with The Post Office’s Seasonal Promotions. Don't Miss Out, They Want You to Send More Mail — Here's How They're Helping.
The United States Postal Service (USPS) is offering a variety of incentives to help businesses and organizations send more mail in 2023. These incentives include discounts on postage, waived fees, and access to new technologies.
One of the most popular incentives is the Tactile, Sensory & Interactive Mailpiece Engagement Promotion. This promotion offers discounts on postage for mailpieces that use tactile, sensory, or interactive elements to engage recipients. New print elements can be incorporated in a mail campaign to engage a multi-sensory experience through special visual effects, sound, scent, texture/tactile treatments, and even taste. In addition, interactive mailpiece features (such as pop-ups, infinite folds, or other dimensional treatments) can help drive customer engagement.
Research suggests that marketing that engages tactile experiences and/or other senses leads to potentially significant impacts on brand recognition and message recall. By leveraging advances in print and finishing technology, marketers and mailers can enhance the way consumers interact and engage with mail to drive customer engagement and response rates.
There is also a promotion to increase awareness of the Postal Service’s omnichannel tool, the Informed Delivery platform. In an effort to help mailers improve the results of their Informed Delivery campaigns, the Postal Service is offering a 4% discount off postage for mailings that use best practices and techniques in their Informed Delivery campaigns.
Another promotion the USPS is running incentivizes marketers to send out First-Class Mail to a recent website or mobile app visitor that didn't convert. The process involves matching the IP address to a customer's physical address. Retargeted direct mail is a dynamically printed, targeted message that is automatically triggered based on a digital interaction sent in a timely manner.
The USPS is also making it easier for businesses and organizations to access new technologies. For example, the USPS Business Customer Gateway provides a variety of tools and resources to help you design, print, and mail your mailpieces. The USPS also offers training and certification programs to help you learn how to use new technologies.
If you're looking for ways to save money on postage and send more mail in 2023, be sure to check out the USPS incentives. With these incentives, you can reach more customers, boost sales, and grow your business.
Direct mail is a time-tested and effective marketing strategy to help your brand stand out from the online noise, and now is a great time to leverage the direct channel with USPS promotions. You might need a partner to help navigate the design and logistics. Contact Xcelerant Marketing Solutions, we know every business is different, we make marketing the easy part.