SGE: The Future of Search Marketing
Google recently announced a new feature called Search Generative Experience (SGE). SGE uses artificial intelligence (AI) to generate conversational answers to complex search queries.
This could have a major impact on the way marketers approach search marketing.
In the past, marketers have focused on optimizing their websites and content for search engines. This involved creating keyword-rich content and building backlinks to their websites. However, with SGE, marketers will need to focus on creating content that is both informative and engaging. They will also need to make sure that their content is available in multiple formats, such as text, images, and videos.
SGE could also lead to a shift in the way marketers use paid search. In the past, marketers have used paid search to drive traffic to their websites. However, with SGE, marketers may be able to use paid search to generate leads and sales directly.
Overall, SGE is a major development that could have a significant impact on the way marketers approach search marketing. Marketers who are prepared for this change will be well-positioned to succeed in the future.
Here are some of the ways that SGE could affect marketers:
Increased focus on content creation: Marketers will need to create more informative and engaging content in order to rank well in SGE results. This could involve creating long-form blog posts, infographics, and videos.
Shift in paid search strategy: Marketers may need to shift their paid search strategy from driving traffic to websites to generating leads and sales directly. This could involve using more conversational ad copy and targeting ads to specific user intent.
Increased importance of omnichannel marketing: SGE could lead to an increase in the importance of omnichannel marketing. This is because SGE results can be accessed through a variety of devices, including smartphones, tablets, and computers. Marketers will need to make sure that their content is optimized for all of these devices.
Here are some tips for marketers who want to prepare for SGE:
Start creating more informative and engaging content: This could involve creating long-form blog posts, infographics, and videos.
Review your paid search strategy: Make sure that your ads are optimized for conversational search and that you are targeting ads to specific user intent.
Invest in omnichannel marketing: Make sure that your content is optimized for all devices and that you are using a variety of marketing channels to reach your target audience.
SGE is a major development that could have a significant impact on the way marketers approach search marketing. Businesses that are prepared for this change will be well-positioned to succeed in the future.
Contact Xcelerant Marketing Solutions to evaluate your digital presence and marketing strategy, and make sure your company is prepared for what comes next.
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