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5 Ways To Keep Your Direct Mail Campaigns Engaging

Too often marketers get complacent and afraid to try new things when something is working to expectations, but that leaves a vulnerability to future unforeseen disruptions.

Here are a few things marketers can do to ensure their campaigns stay fresh and engaging.


  1. ABT – Always be testing. Test modifications and refinements you can make to the message, offer, collateral, and audience, and see what new efficiencies you can find.

  2. Integrate your campaigns with other channels to create an omni-channel journey that drives conversions.

  3. Make data-driven decisions with analytics and testing criteria to confidently experiment and optimize your campaigns.

  4. Personalize your direct mail mailers with real-time dynamic data for copy, images, promotions, and offers.

  5. Drive reactivation and retention by targeting past clients or lost opportunities.

Are your direct mail campaigns in need of some optimization?


Call the experts at Xcelerant Marketing Solutions, let us reset your marketing and get it working for your business.

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