Direct Mail: Still a Viable Marketing Strategy and Driving Lead Generation
In this post, we will discuss the state of direct mail in 2023 and how businesses can use it to reach their marketing goals.
There are several reasons for the rise of direct mail. First, consumers are increasingly bombarded with digital marketing messages. This can make it difficult for brands to stand out. Direct mail can be a way to break through the clutter and get noticed by potential customers.
Second, direct mail is a highly targeted marketing strategy. Businesses can use direct mail to target specific demographics, interests, and even past purchase behavior. This can help to ensure that marketing messages are seen by the right people.
Third, direct mail can be a very effective marketing strategy. Studies have shown up to 71% of consumers in the U.S. open and read their mail daily. This is a much higher engagement rates than other marketing channels, such as email and social media.
In the article The Evolution of Direct Marketing, Forbes Communications Council member Chris Goede discusses the future of direct marketing. He argues that direct marketing is not dead, but it is evolving. Goede believes that the future of direct marketing lies in omnichannel marketing.
Omnichannel marketing is a marketing strategy that uses multiple channels to reach customers. This can include direct mail, email, social media, and mobile marketing. By using multiple channels, marketers can create a more personalized and engaging experience for customers.
Goede believes that direct mail can be a powerful tool in an omnichannel marketing strategy. He argues that direct mail can be used to drive traffic to other channels, such as a website or a social media account. Direct mail can also be used to collect data about customers, which can then be used to create more personalized marketing messages.
Overall, the state of direct mail in 2023 is strong. Direct mail is a highly effective marketing strategy that can be used to reach a targeted audience and generate leads. Direct mail can also be used to drive traffic to other channels and collect data about customers. By using direct mail as part of an omnichannel marketing strategy, businesses can create a more personalized and engaging experience for customers.
To get your direct mail campaign dialed in, work with industry experts like Xcelerant Marketing Solutions. Want to learn more about how direct mail can help you grow your business? Call Xcelerant today!