Everything You Need to Know About Two Common Direct Mail Strategies
Direct mail is a powerful marketing tool that can help businesses reach their target audience and generate leads. There are two main types of direct mail campaigns: saturation mailing and Every Door Direct Mail (EDDM).
Saturation Mailing
Saturation mailing is a type of direct mail campaign where mailers are sent to every address in a specific area. This type of campaign can be very effective for businesses that want to reach a large number of people in a specific location. However, saturation mailing can be expensive, and it can be difficult to measure the ROI of these campaigns.
Every Door Direct Mail (EDDM)
EDDM is a USPS program that allows businesses to mail to every address on a specific carrier route. This type of campaign is less expensive than saturation mailing, and it can be easier to measure the ROI. However, EDDM does not allow businesses to target their mailings by demographics or interests.
Benefits of Saturation Mailing
Reach a large number of people in a specific location
Get your message in front of potential customers who may not be aware of your business
Create a sense of urgency and excitement around your brand
Generate leads and sales
Benefits of Every Door Direct Mail (EDDM)
Less expensive than saturation mailing
Easier to measure ROI
Can be used to reach a specific carrier route
Can be used to target by demographics or interests
Saturation mailing and EDDM are two different types of direct mail campaigns that can be used to reach target audiences and generate leads. The best type of campaign for a business will depend on the specific goals and budget of the business. However, both saturation mailing and EDDM can be effective marketing tools when used correctly.
To navigate direct mail and develop an effective mail strategy, contact Xcelerant Marketing Solutions. Xcelerant can guide you to solutions that make sense for your business, and help you grow your business.
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