Retargeting marketing is a type of online advertising that allows businesses to show ads to people who have already visited their website or interacted with their brand in some way. This can be done through a variety of channels, including display ads, social media ads, and email marketing.
The goal of retargeting marketing is to keep your brand top-of-mind with potential customers and encourage them to take action, such as making a purchase or signing up for your email list.
There are a few different ways to set up retargeting campaigns. One way is to use a retargeting pixel. A retargeting pixel is a small piece of code that you add to your website. When someone visits your website, the pixel will place a cookie on their computer. This cookie will allow you to show them ads for your products or services on other websites.
Another way to set up retargeting campaigns is to use a retargeting platform. A retargeting platform is software that allows you to create and manage your retargeting campaigns. Some popular retargeting platforms include Google Ads, Facebook Ads, and LinkedIn Ads.
Retargeting marketing can be an effective way to increase brand awareness, generate leads, and boost sales. However, it's important to note that retargeting is not a silver bullet. It's important to create high-quality ads and target your ads to the right audience.
Here are some of the benefits of retargeting marketing:
Increased brand awareness: Retargeting can help to keep your brand top-of-mind with potential customers. When they see your ads on other websites, they will be more likely to remember your brand and consider doing business with you in the future.
Generate leads: Retargeting can help you generate leads by encouraging people who have visited your website to sign up for your email list or contact you for more information.
Boost sales: Retargeting can help you boost sales by encouraging people who have visited your website to make a purchase.
If you're looking for a way to increase brand awareness, generate leads, and boost sales, retargeting marketing is a great option. However, it's important to note that retargeting is not a silver bullet. It's important to create high-quality ads and target your ads to the right audience.
Still need help or want to lean on the experience of experts? Contact Xcelerant Marketing Solutions and let's discuss if retargeting is a good fit for your business. We'll make it easy, by coordinating everything. Let's get started.