How AVEN Financial Uses Omnichannel Marketing to Reach More Customers
Marketing “The world’s first credit card backed by home equity” through social videos, then targeting its ideal audience through direct mail and personalized landing pages is a formula for success, especially when you rebrand an old proven product with new features, at a time when the product is in demand due to increased borrowing costs through traditional refinancing.
AVEN Financial is a leading provider of home equity line of credit (HELOC) products. The Aven HELOC allows you to access home equity using a credit card. Using homes as collateral allows Aven to provide competitive rates compared to many standard credit cards. Advertising interest rates starting at 7.99% and a credit limit of $250K.
The company has a strong understanding of the importance of omnichannel marketing, and they use a variety of channels to reach their target audience.
One of AVEN Financial's most effective omnichannel marketing tactics is plastic card direct mail. The company sends out personalized direct mail leveraging plastic cards to homeowners who are preselected for their HELOC product. The cards give weight to the mail piece and elevate their importance to receivers, often leading to higher open and read rates compared to other packages.
In addition to direct mail, AVEN Financial leverages social media videos to spread brand awareness among its target audience. The company's videos are informative and engaging, and they help to build trust with potential customers. They are often distributed where their customer is likely to view and engage with the brand, such as Youtube and Tiktok.
In the acquisition stage, AVEN uses product-specific landing pages to convert website visitors into leads. These landing pages are designed to provide visitors with all the information they need to learn about AVEN Financial's products and serve as an application portal to begin the approval process.
I can imagine AVEN Financial's omnichannel marketing strategy has been very successful. Since opening in 2019, the company has held steady growth and its brand awareness is expanding.
Here are some of the benefits of omnichannel marketing:
It allows you to reach a wider audience.
It can allow you to target your ideal customer
It helps you build relationships with potential customers.
It can increase brand awareness.
It can improve customer satisfaction.
It can boost sales.
If you're looking for a way to improve your marketing results, omnichannel marketing is a great option. By using a variety of channels, you can reach more people and build stronger relationships with your customers.
Here are some tips for creating an effective omnichannel marketing strategy:
Start with your target audience. Who are you trying to reach? What are their needs and interests?
Use a variety of channels. Don't just rely on one channel. Use a combination of channels to reach your target audience.
Personalize your messages. Tailor your messages to the different channels you're using.
Measure your results. Track your results so you can see what's working and what's not.
Omnichannel marketing is a powerful tool that can help you reach more customers and grow your business. Get there faster by adding Xcelerant Marketing Solutions to your marketing plans. Xcelerant custom tailors solutions to it’s client’s needs and leverages omnichannel tactics in creating effective marketing campaigns. Call Xcelerant today to get started.
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