Not just for menus anymore…
Boost your ROI and make engagement easier with QR codes.
With tracking technology build-in and now easily personalized with company logos and brand colors, now is the time to embrace QR codes.
QR codes, or Quick Response codes, have been around for over 20 years, but they have only recently become a popular marketing tool. This is due to the increasing adoption of smartphones, which have the ability to scan QR codes quickly and easily.
Direct mail is a tried-and-true marketing method that can effectively reach a target audience. However, it can be difficult to stand out from the competition and get people to open and read your mail. QR codes can help you do just that.
Here are some of the benefits of using QR codes in direct mail:
Increased engagement: QR codes can help you increase engagement with your direct mail campaign by giving recipients a way to interact with your brand in a more immediate way. When someone scans a QR code, they are taken to a landing page or website where they can learn more about your product or service, watch a video, or take a survey. This gives you a chance to connect with them on a more personal level and build relationships.
Improved tracking: QR codes can also help you track the effectiveness of your direct mail campaign. When someone scans a QR code, you can track their device ID, which allows you to see how many people have scanned the code, where they are located, and what they did after scanning the code. This information can be used to improve your future direct mail campaigns and get better results.
More affordable than other marketing channels: Direct mail can be a cost-effective marketing channel, but QR codes can make it even more affordable. This is because you can use QR codes to direct people to a landing page or website that you already own, which means you don't have to pay for advertising space.
If you're looking for a way to improve the effectiveness of your direct mail campaign, QR codes are a great option. They can help you increase engagement, improve tracking, and save money.
There are a few things to keep in mind when using QR codes in direct mail:
Make the code large enough to scan: The QR code should be large enough to scan easily with a smartphone. A good rule of thumb is to make the code at least 1-inch square.
Place the code in a prominent location: The QR code should be placed in a location where it is easy to see and scan. A good spot is on the front of the mailpiece, near the address.
Use a clear and concise call to action: Tell people what you want them to do after they scan the code. For example, you could say "Visit our website" or "Learn more about our product."
Test different codes: It's a good idea to test different QR codes to see which one performs the best. You can do this by sending out different mail pieces with different codes to different segments of your audience.
Here are some creative ways to use QR codes in direct mail:
Provide a discount or promotion: Offer a discount or promotion to people who scan your QR code. This is a great way to encourage people to take action and learn more about your product or service.
Provide additional content: You can use QR codes to provide additional content to people who scan them. This could include things like videos, product demos, or white papers.
Run a contest or sweepstakes: Use QR codes to run a contest or sweepstakes. This is a great way to generate excitement and engagement around your brand.
Collect feedback: Use QR codes to collect feedback from your customers. This can help you improve your products and services.
QR codes are a powerful tool that can be used to improve the effectiveness of your direct mail campaign. Want to make sure you get it right? Work with a professional marketing team that has experience with emerging technologies, like Xcelerant Marketing Solutions. Xcelerant is a direct marketing agency that specializes in direct mail and how to use a range of tools to boost the effectiveness of our client's campaigns. We can help you create QR codes that are easy to scan, trackable, and relevant to your target audience. We can also help you integrate QR codes into your existing direct mail campaigns or create new campaigns that are entirely QR code-based.
Contact us today to learn more about how QR codes can help you achieve your marketing goals. Let’s get started.
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