Informed Delivery Can Increase Open Rates, Click-Through Rates, and ROI for Your Direct Mail Campaigns.
The Ultimate Guide to Using Informed Delivery for Direct Mail Marketing.
Informed Delivery is a free service from the United States Postal Service (USPS) that allows residential customers to preview their incoming mail and packages in a daily email digest. This service is available to over 150 million addresses in the United States.
For businesses, Informed Delivery can be a powerful tool for enhancing the effectiveness of direct mail campaigns. Here are just a few of the benefits of using Informed Delivery for direct mail:
Increased open rates: Informed Delivery emails have an average open rate of 67%, which is significantly higher than the average open rate for email marketing campaigns. This is because people are more likely to open an email when they know it contains information about mail that they are expecting.
Improved click-through rates: Informed Delivery emails also have a higher click-through rate than traditional email marketing campaigns. This is because people are more likely to click on a link in an email when they know it will take them to a page with more information about the mail that they are expecting.
Better ROI: Informed Delivery can help businesses improve the ROI of their direct mail campaigns. This is because Informed Delivery can help businesses to increase open rates, click-through rates, and target their campaigns more precisely.
Here are some tips for creating a successful Informed Delivery campaign:
Use clear and concise images: The images that you use in your Informed Delivery campaign should be clear and concise. This will help recipients to quickly identify the mail that they are expecting.
Include a call to action: Your Informed Delivery campaign should include a clear call to action. This could be a link to your website, a phone number, or a coupon code.
Personalize your emails: Informed Delivery allows you to personalize your emails with the recipient's name and the mail that they are expecting. This will help to increase the relevance of your emails and improve the click-through rate.
Track your results: It is important to track the results of your Informed Delivery campaign so that you can see what is working and what is not. This will help you to optimize your campaigns over time.
Create an Interactive Campaign
Interactive Campaigns allow businesses to submit full-color ride-along images, a call to action, and a website link. These new interactive elements appear in the recipient's Informed Delivery email and drive action to increase the impression the direct mail piece makes.
Direct mail is part art, part science but sometimes an overwhelming project to tackle. Get off to a great start by partnering with a full-service marketing team well-versed in direct mail, like Xcelerant Marketing Solutions.
תגובות