Test, Track, Improve, Repeat.
Analytics is an important part of modern marketing. It helps to measure the success of campaigns and understand customer behavior. With analytics, we help our clients understand how their customers interact with their brand and respond to various offers.
Reporting, tracking, testing, and improvements are all key components of a successful marketing strategy. With Xcelerent's reporting dashboards, clients can track their campaign's progress, test different strategies, and make improvements based on the data collected. By understanding customer behavior, clients can make better decisions and create more effective campaigns that reach the right audience.
To Measure Is To Know
Targeted
All projects start with data from a variety of trusted sources,
where we use demographic data to target the perfect profile our client is looking to do business with. All data lists are then scrubbed for maximum efficiencies. Applicable suppressions used to maximize return.
Tracked
Tracking the performance of marketing campaigns enables
businesses to make important decisions on budget and growth. Xcelerant uses state of the art technology and proven practices to track and measure every asset. We analyze the data and provide actionable insights to help you make improvements. Our team has extensive experience in helping businesses reach their goals.
Tagged
Data is then processed, which typically includes adding
additional variables for output, and appending tracking IDs, QR codes, Barcodes and U.V. imprints to track an assets' production and performance.
Collected
Collecting customer data is an important part of optimizing
marketing for any business. By understanding customer preferences, buying patterns, and repeat customer opportunities, businesses can tailor their marketing and promotions for maximum effectiveness. This data can be collected through surveys and questionnaires, or through simple tracking of customer purchases. With the right data, businesses can gain powerful insights into how to better serve their customers and maximize new and repeat customer opportunities.
Tested
A-B testing is an effective way to test the effectiveness of
different offers in a marketing campaign. With A-B testing, we can compare the success of multiple offers, and audience segments. By testing a variety of offers, and segmenting our audience we learn which offer resonates most with our clients' target audience and use that information to improve campaigns.
Optimized
Optimized marketing is the process of utilizing targeted
data, tracking performance, testing effectiveness, and collecting data to optimize the success of your marketing efforts. By collecting and analyzing data, we can identify trends and patterns to target customers more effectively, track the performance of our campaigns, and test different strategies to determine the most effective strategy for your business. With optimized marketing, you can make informed decisions that will increase the effectiveness of your marketing efforts and maximize your return on investment.
Integrated
Dynamic
Dashboard
Reporting
Let's Get Started
For more information about our services, samples of our work, or for a free consultation, please contact us. Our team of experts is available to answer any questions you may have. You can reach us via phone, email, or our website contact form. We look forward to hearing from you and helping you achieve your marketing goals.